Welcome to Family.

We deliver
insight to brands.

About Family

Family works with a range of tech partners who provide insight to businesses in new or innovative ways. By accessing emerging technologies, businesses are able to explore and scale up their insight capability without expensive hires or investments. They are also able to stay ahead of the curve with new techniques and approaches.
We spend time finding and filtering our partners and only bring you the best-of-the-best.
We support our partners across a number of areas to ensure that when we meet they are geared to your needs and environment.

All of our partners are complementary to one another so there are no repeated skillsets, technologies or outputs.

Brands we work with

What clients say

  • “Andy’s ability to understand a client’s challenges and opportunities coupled with his knowledge of the tech sector has been invaluable to my team. He always invests time and energy in building new relationships across various departments, he’s a pleasure to work with and has delivered a huge amount of value to us over the last five years. “
    Lucy Thomas – Chief Data Officer, Sky
  • The brief was to develop a bespoke piece of research exploring millennials’ attitudes to responsible investment. The research uncovered an annual £1.2bn opportunity in the UK DC market. Not only did the research unearth a range of important insights it was delivered in an engaging format – challenging the norms of our category.
    David Whitehair – Director, Institutional DC at Janus Henderson Investors I Chair at NextGen – Pensions
  • “Our work together is as wide as disproving a brand’s own consumer insight based on semantic analysis, generating real time audience insight for an FMCG brand in Africa to an exhaustive TOV comparison for the financial services market. “
    Hannah Slater – Head Of Client Services at The&Partnership
  • “Andy’s approach to helping clients use new technologies which lead to fresh insight offers real value. I would highly recommend working with Andy and using the Family approach to achieve better insight. “
    Jennifer Ockwell – Partner Triple Point Investment Management

    Tech partners

    Our linguistic analytics partner provides language analysis through a unique comparison approach allowing you to discover insights in a way not possible with other tools.

    Our emotional analytics partner identifies, collects, and understands data to provide real-time emotional analysis on customers and employees.

    Our machine learning uses first and third party data to help understand and develop customer segmentation and what content is most relevant to categories and consumers.

    Our neuroscience partner helps understand what people really think about your content, packaging or products as opposed to what they tell you they think.

    Our retail analytics partner provides analysis for bricks and mortar stores. Using their tech they deliver the same level of customer insight to a physical store as an e-commerce store.

    Our innovation partner provides a platform for companies to have better meetings and workshops.  Developed before the pandemic they have had a huge influence bringing teams together since early 2020.

    Our African consumer research partner provides consumer insight for the key African markets, understanding attitudes to brands and products including dialects on social media.

    Our data visualisation partner brings your data to life in a simple and intuitive way, creating beautiful dashboards for all levels of an organisation.

    Our Financial Services partner has a product that protects your outgoing spend to suppliers, protecting approximately 2% of your annual payments as well as improving internal financial processes.

    About the founder

    Andy worked in marketing and advertising for over 17 years; as an owner of a start-up agency in the dotcom boom, as Client Services Director at the world’s largest independent digital shop, and then managing significant pieces of global business at a large network. Throughout this time he led a range of disciplines within agencies, built long-lasting client relationships with some of the world’s biggest brands and managed significant revenue growth.

    In 2016 he launched Family to connect tech companies with brands.

    In 2018 Andy joined the Collider programme as a mentor providing commercial guidance to Collider tech companies.

    Why he can help brands

    Having worked with some of the world’s biggest brands and organisations Andy understands the type of tools and technologies that appeal to insight, marketing, brand, research and customer care teams. He understands the process and approach to take when introducing new technologies and he is also able to help Family partners communicate to the different teams/individuals within organisations. By using the right language he helps clients manage their relationships in the right way.

    Why he can help tech companies

    Whilst setting up Family, Andy realised a need within young tech companies; especially those between seed and Series A funding. Many of these businesses have an opportunity to accelerate their revenue growth but may not have all the tools, experience or resources to do this effectively. Given his experience, he is in a strong position to support the leadership teams within these businesses. Most importantly, he has a passion for driving growth and knows how to make teams and businesses more commercial.

    Becoming a part of Family

    • Brands

      The best way to show what Family can do and the results we can achieve is to have a chat about your current challenges. We can share specific case studies and applications of the Family approach. From providing fresh insight into your segments to helping a brand’s call centres understand how to improve their conversations to supporting a travel company triple their online conversions.

      If you would like to learn more about Family, the work we’ve done, and how we work we would love to chat further.

      All fields required.
    • Tech Companies

      If you would like to become part of Family we’d love to hear from you.  Please send us a note telling us a bit about yourself…

      All fields required.
    • Brands

      The best way to show what Family can do and the results we can achieve is to have a chat about your current challenges. We can share a broad range of case studies and applications of the Family approach. From providing fresh insight into Gen Z to helping a brand’s call centres understand how to improve their conversations to supporting a travel company triple their online conversions.

      If you would like to learn more about Family, the work we’ve done, and how we work we would love to chat further.

      All fields required.
    • Tech Companies

      If you would like to become part of Family we’d love to hear from you.  Please send us a note telling us a bit about yourself…

      All fields required.